Symetris Pilates

Logo step 2: Further experimentation

Now that the concept was almost finished, a few more variations were tried - to see how it would work in cases where space was restricted or the aspect ratio needed to be changed.

Variations, including a more square aspect ratio

The next experiment was to move the figure partially out of the box. It wasn't too successful.

Moving the figure out of the box - not so successful

As well as more square aspect ratio, a logo was also needed for certain cases such as a web banner or logo at the top of a web page. In this case only a small number of pixels may be available (for example, only 70 or 80 vertical pixels). This variation appears in the next illustration.

Final experimentation, including web banner

The logo was now complete - a final example follows.

Final logo concept

This logo was then used in all further artwork for the company. A selection of this artwork will be shown on the subsequent pages.

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